Elevating Luxury Hospitality with a Touch of Authenticity
Aya Kharabsheh, the newly appointed Assistant Director of Marketing and Public Relations at The Ritz-Carlton, Riyadh, is on a mission to enhance the brand’s presence by creating guest experiences that celebrate Saudi culture and traditions. Her impressive journey in the hospitality industry spans several leadership roles across notable properties, including JW Marriott Riyadh and Amman Marriott. Interview with Aya Kharabsheh The Ritz-Carlton Riyadh. Known for her strategic insight and creativity, Kharabsheh has played a pivotal role in driving digital marketing and social media strategies, positioning herself as a key figure in the region’s hospitality landscape.
In a recent conversation, Kharabsheh shared insights into her journey, her passion for hospitality, and her vision for The Ritz-Carlton, Riyadh.
Discovering a Passion for Hospitality
Kharabsheh's entry into the hospitality industry was not a planned move but rather a serendipitous shift from a completely different field. “I found my way into the hospitality industry by coincidence,” she explains. “Working on various projects, I discovered a genuine passion for service and creating memorable guest experiences.” Her journey began in earnest when she joined IHG Hotels in Jordan, where a friend encouraged her to explore opportunities in hospitality, recognizing her potential to excel in this industry.
Reflecting on her early experiences, Kharabsheh acknowledges that her transition into hospitality was both challenging and rewarding. “Hospitality allowed me to combine my creativity with a love for customer engagement,” she says. It was this combination that fueled her success and solidified her commitment to the industry.
The Path to The Ritz-Carlton, Riyadh
Throughout her eight-year tenure with Marriott International, Kharabsheh gained valuable insights into luxury service and cultural engagement. Her roles at JW Marriott Riyadh and Amman Marriott gave her a deep understanding of the brand’s core values and a strong foundation in digital marketing.
“Working in Riyadh allowed me to advance my expertise in luxury service while also embracing the local culture. It’s about blending service excellence with authenticity,” Kharabsheh notes.
These experiences shaped her approach to her new role at The Ritz-Carlton, Riyadh, where she aims to harmonize the brand’s renowned luxury with the rich cultural heritage of Saudi Arabia. Her goal is to create compelling narratives that connect deeply with guests, fostering a sense of place and belonging.
The Power of Mentorship
Kharabsheh credits much of her professional growth to her mentors, particularly Tarek Madanat, her former Director of Sales and Marketing at IHG Jordan. “Tarek recognized my passion for hospitality, even though I came from a different field, and believed in my potential,” she recalls. “He offered me the freedom to explore creatively and innovate, which shaped my approach to both service and leadership.”
Her mentor’s support was instrumental in her journey, teaching her the value of pushing boundaries and setting high standards. “Tarek’s belief in me drove me to continually raise my standards and exceed expectations,” she adds. This encouragement laid the foundation for her collaborative management style, which she continues to develop in her current role.
Measuring Success: Stories Over Numbers
For Kharabsheh, success is not just about achieving financial targets or occupancy rates. It’s about creating meaningful experiences that guests will cherish. “I measure success through the stories our guests share about their time at The Ritz-Carlton, Riyadh,” she explains. “True success means that guests not only enjoy luxurious amenities but also connect deeply with the authentic Saudi culture we showcase.”
Her vision extends beyond the conventional metrics of success in hospitality. By focusing on guest satisfaction and cultural engagement, Kharabsheh aims to leave a lasting impact on visitors, turning their stays into unforgettable memories.
A Collaborative Approach to Leadership
Kharabsheh’s management style is rooted in collaboration and empowerment. “My approach is centered on fostering an open environment where team members feel valued and encouraged to share their ideas,” she says. She believes that building strong relationships and trust within her team is crucial for driving innovation and achieving excellence.
“I prioritize creating a supportive atmosphere where every team member can grow both personally and professionally,” she adds. “Leading by example and actively supporting my team’s ambitions are key to my management philosophy.”
Advice for Aspiring Hospitality Professionals
When asked what advice she would give to others in the hospitality industry, Kharabsheh emphasizes the importance of passion and perseverance. “Passion is the true engine of success,” she asserts. “It fuels your drive to excel and helps you overcome challenges. Always stay curious, embrace learning opportunities, and don’t hesitate to step outside your comfort zone.”
She believes that a genuine love for the industry is essential for those looking to build a successful career in hospitality. “Your passion for service will set you apart and open doors to endless possibilities,” she says.
Crafting Unforgettable Experiences
Kharabsheh’s ultimate goal in hospitality is to create unforgettable moments for guests, colleagues, and the local community. She aspires to craft unique stories that bring people together, fostering connections that enrich lives.
“I want every experience at our hotel to leave a lasting impression, one that guests will remember long after their stay,” she says.
By focusing on delivering exceptional service and celebrating the local culture, Kharabsheh aims to enhance the guest experience at The Ritz-Carlton, Riyadh. Her vision is to create a space where luxury meets authenticity, allowing guests to explore Saudi traditions in a refined setting.
Looking to the Future: Embracing Innovation
As Kharabsheh takes on her new role, she is excited about the future of hospitality in Saudi Arabia. She sees great potential in leveraging digital strategies to enhance guest engagement and expand the hotel’s reach. “Digital marketing is a powerful tool for creating compelling narratives and connecting with a broader audience,” she explains.
Her plans include implementing innovative digital strategies that highlight the unique offerings of The Ritz-Carlton, Riyadh, while staying true to the brand’s legacy of luxury. By embracing both traditional hospitality values and modern technology, Kharabsheh aims to position the hotel as a leader in the region’s luxury market.
Building a Legacy of Excellence
Kharabsheh’s journey is a testament to the power of passion, mentorship, and a commitment to excellence. As she steps into her new role at The Ritz-Carlton, Riyadh, she is determined to create a lasting impact by blending luxury with cultural authenticity. Her approach is not just about enhancing the brand’s presence but also about enriching the lives of guests and the local community.
“Hospitality is not just a career; it’s a journey of continuous learning and growth,” she reflects. “My goal is to inspire others to find their passion and pursue it with unwavering dedication.”
With her focus on innovation, collaboration, and a deep respect for the culture she represents, Kharabsheh is set to redefine luxury hospitality in Saudi Arabia. Her journey serves as an inspiration for aspiring hospitality professionals who wish to make a difference in the industry.
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